WORLD'S BIGGEST
SPORTS BUSINESS EVENT
3 - 4 Feb 2027 | Congress Center Hamburg, Germany
from 50 nations
Media Impressions
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Highlight Speakers 2026
Key topics
Get your Tickets now
Tickets include
Side Events 2026
Kick off the SPOBIS Conference with exclusive networking, finger food, and drinks at the 25hours Hotel Hamburg HafenCity—relaxed and stylish! Invitation only.
Wrap up day one of the SPOBIS Conference with casual networking, great music, and a relaxed atmosphere—the perfect opportunity to make new connections!
On your marks, get set - talk! At speed networking, surprising encounters are made and up to 15 contacts are made in just 30 minutes. Places are coveted and limited - and you don't have to register: first come, first served.
Max. 20 pax. Just drop by. First come, first served.
Time for great conversations in a relaxed atmosphere – featuring selected wines from the Koegler Winery, Eltville.
The meetups offer topic-specific roundtables with proven experts. In small groups, key issues in the sports business are discussed, relevant insights are shared, and different perspectives are brought together. The sessions promote open exchange.
Just show up, no prior registration is necessary!
On the second evening of the SPOBIS Conference, the international sports business elite will gather at the Fairmont Hotel for an exclusive night of fine dining, premium drinks, and top-level networking. Invitation only.
The Elevator Pitch gives selected companies from the sports business the opportunity to present their own ideas, concepts, and services—with the chance to secure a deal. Participation is exclusively for SPOBIS Club members.
The exclusive warm-up before the big get-together. Enjoy wine and beer while chatting with other SPOBIS Club members, deepening existing contacts and getting in the mood for the evening together.
Access only for SPOBIS Club members.
Get talking while you run: SPOBIS Run & Talk by SCC EVENTS offers a running tour right by the Alster. After a short warm-up, two pace groups will run approximately 7 km around the Alster – ideal for networking, enjoying yourself, and getting your day at SPOBIS off to an energetic start. Register here.
The world's leading creative festival, Cannes Lions, Weischer and Jung von Matt SPORTS are joining forces to host a get-together. Over snacks and drinks, we will take a look at outstanding creative cases, including adidas, Mercedes Benz, Coca-Cola and the S20. The colleagues from Cannes will present the new ‘LIONS Sport’ format, which will be launched for the first time in the 2026 World Cup year. With SPOBIS ticket: Drop by! Join without a ticket? Write us: sports@jvm.com
About the Conference
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Advisory Board
Partner 2026
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Summits
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