WORLD'S BIGGEST
SPORTS BUSINESS EVENT
4 - 5 Feb 2026 | Congress Center Hamburg, Germany
Get your ticket now
5000+
Participants
from 50 nations
from 50 nations
1500+
Companies
200+
Speakers
10.8
New contacts made per participant
1.1
Billion
Media Impressions
Media Impressions
About the Conference
Know-how and networking — at the SPOBIS Conference, the key players of the industry come together to discuss groundbreaking trends, opportunities, and challenges in the sports business, to network and initiate business deals. Nowhere else is the concentration of sports rights holders and sponsors higher.
Impressions
Speaker Highlights (All time)
Aleksander Ceferin
President
UEFA
Björn Gulden
CEO
Adidas
Oliver Mintzlaff
CEO
Red Bull
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Annalena Baerbock
Foreign Minister of the Federal Republic of Germany
Bundesrepublik Deutschland
Bernd Neuendorf
President
DFB
Clark Hunt
CEO
Kansas City Chiefs
Gary Bettman
Commissioner
National Hockey League
Fernando Carro
CEO
Bayer 04 Leverkusen
Tatjana Haenni
Chief Sporting Director
National Women’s Soccer League
Marc Lenz
Managing Director
DFL
Nikki Doucet
CEO
WSL
Hans-Joachim Watzke
CEO
BVB
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Karl-Heinz Rummenigge
Member of the Supervisory Board
FC Bayern München
Jürgen Klopp
Head of Global Soccer
Red Bull
Javier Tebas
President
La Liga
Christian Sewing
CEO
Deutsche Bank
Esteve Calzada
CEO
Al Hilal Club
H.R.H Prince Faisal Alsaud
Chairman
Saudi Esports Federation
Stacy Johns
Chief Operating Officer
Los Angeles FC
Steffen Merkel
Managing Director
DFL
Get your Tickets now
Tickets include
All-Area Access including Complimentary Catering
Exclusive Get-Together: The Sports Business Afterparty
Full Access to Both Conference Days
*plus VAT
Timetable
Side Events
Pre-Opener
Kick off the SPOBIS Conference with exclusive networking, finger food, and drinks at the 25hours Hotel Hamburg HafenCity—relaxed and stylish! Invitation only.
tbd
February 3, 2026, 17:00 - 23:00
Get-Together
Wrap up day one of the SPOBIS Conference with casual networking, great music, and a relaxed atmosphere—the perfect opportunity to make new connections!
Expo Area
February 4, 2026, 17:00
SPOBIS 100
On the second evening of the SPOBIS Conference, the international sports business elite will gather at the Fairmont Hotel for an exclusive night of fine dining, premium drinks, and top-level networking. Invitation only.
Fairmont Hotel Vier Jahreszeiten
February 5, 17:00 - 23:00
Advisory Board
The SPOBIS Conference is increasingly developing into a global platform for the sports business. To take this ambition to the next level, we have created an Advisory Board of outstanding personalities. This unique panel of experts brings a wealth of experience, international networks and strategic vision. It will play a key role in making the SPOBIS Conference even bigger, more relevant and more global.
Recap 2025
Partner
Host Partner
Strategic Partners
Premium Partners
Masterclass Partners
Expo Partners
Suppliers
Sponsor
Summits
September 25, 2025
