WORLD'S BIGGEST
SPORTS BUSINESS EVENT

4 - 5 Feb 2026 | Congress Center Hamburg, Germany

5000+
Participants
from 50 nations
1500+
Companies
200+
Speakers
10.8
New contacts made per participant
1.1
Billion
Media Impressions

Highlight Speakers 2026

Key topics

Get your Tickets now

Spobis club member Ticket
(Until
7/17/2025
)
499 €*
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Early-Ticket
(Until
11/5/2025
)
749 €*
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50%
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Smart-ticket
(Until
12/9/2025
)
999 €*
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33%
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Regular-ticket
(Until
12/10/2025
)
1499 €*
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Tickets include

All-Area Access including Complimentary Catering
Exclusive Get-Together: The Sports Business Afterparty
Full Access to Both Conference Days
*plus VAT

Timetable

Side Events

Pre-Opener

Kick off the SPOBIS Conference with exclusive networking, finger food, and drinks at the 25hours Hotel Hamburg HafenCity—relaxed and stylish! Invitation only.

25hours Hotel Hafencity
February 3, 2026, 17:00 - 23:00
Get-Together

Wrap up day one of the SPOBIS Conference with casual networking, great music, and a relaxed atmosphere—the perfect opportunity to make new connections!

Expo Area
February 4, 2026, 17:00
SPOBIS 100

On the second evening of the SPOBIS Conference, the international sports business elite will gather at the Fairmont Hotel for an exclusive night of fine dining, premium drinks, and top-level networking. Invitation only.

Fairmont Hotel Vier Jahreszeiten
February 5, 17:00 - 23:00

About the Conference

Know-how and networking — at the SPOBIS Conference, the key players of the industry come together to discuss groundbreaking trends, opportunities, and challenges in the sports business, to network and initiate business deals. Nowhere else is the concentration of sports rights holders and sponsors higher.

All-Time Highlights

Advisory Board

The SPOBIS Conference is increasingly developing into a global platform for the sports business. To take this ambition to the next level, we have created an Advisory Board of outstanding personalities. This unique panel of experts brings a wealth of experience, international networks and strategic vision. It will play a key role in making the SPOBIS Conference even bigger, more relevant and more global.

Recap 2025

Partner

Host Partner
Strategic Partners
Premium Partners
Masterclass Partners
Expo Partners
Suppliers

Summits

September 25, 2025
Summit "Brands"

Discover which brands are currently setting benchmarks in sponsorship, which strategies truly work, and how sponsors think when allocating budgets. Join CMOs, brand leaders, agencies, rights holders, and marketers on September 25, 2025, in Hamburg for a day packed with best cases, deep insights, and fresh perspectives on the future of sports sponsorship.